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Movita Sanchez-Hernandez, Senior Spa Business Consultant

As one of DentaSpa’s senior spa business consultants, Movita Hernandez brings over 20 years of industry expertise to help dental practitioners incorporate a lucrative aesthetic business within their practice. With experience implementing successful developmental strategies, She assists DentaSpa alumni with various aspects of developing their aesthetic businesses, including branding, operations, staffing and training, menu development, and execution of proven marketing and patient programs.

As a dynamic, enterprising professional who consistently capitalizes upon a proven track record of producing strong operational results for top luxury brands, Movita began her career in the spa industry in September 2001 at the prestigious five-star, Peninsula Hotel and Spa, in New York City. In 2005, her success led to her position as Opening-Spa Director for the Willard Intercontinental Hotel, I -SPA, in Washington DC, where she played a crucial role in establishing thw hotel as a world class and landmark still standing today. In 2007, after the successful launch of the Willard Hotel spa, Motiva became the Spa Director for the beautiful ocean front Hilton Hawaiian Village Beach Resort, Mandara Spa, in Honolulu, Hawaii. In 2009, she was invited to join a team of hospitality professionals as Director of Spa Operations at the luxurious Five Diamond, Ritz Carlton Spa, Ft. Lauderdale, Florida. In 2011, Movita pursued another wonderful opportunity and became the Spa Director at the Four Star and Four Diamond, Mokara Hotel and Spa and sister property, historical Omni La Mansion del Rio San Antonio, Texas. Presently, in addition to her role at DentaSpa, Movita oversees the daily Spa operation of the Serenity by the sea Spa at the Hilton Sandestin Beach Golf Resort, located along the pristine emerald coast on the Gulf in Destin, Florida.

Through a successful 20-year history in the fitness and spa Industries, Movita has developed a proven track record in spa management and operational development. With a meticulous focus on critical details, she has helped some of the most respected business brands develop new operational and employee service standards, including spa treatment brochures, selection of exclusive retail and signature skin care lines to strategically increase annual revenue performance and outstanding customer satisfaction. Movita’s unparalleled passion and ability to mentor, coach and impact businesses’ success, makes her an incredible resource for dental practitioners who are determined to implement a successful aesthetics and/or spa business venture within their existing practice, or as an additional practice entity.

A native of Belize, Movita brings a combination of knowledge with studies focused in biology and emergency medical care for basic life support, with licensing received from Department of Health via La Guardia Community College, New York City. Her passion for fashion and merchandising led her to through a continuing education program at the Fashion Institute of Technology, New York City and most recent, her desire to grow in business management with a focus on marketing, led to online program with Kaplan University on line.

Movita believes that the spa industry provides a lifestyle that offers everyone the opportunity to look and feel better each and every day. Her personal philosophy and mission is to bring wellness to forefront, allowing people to invest in themselves to achieve the rewards of living a balanced life.